photo of mulptle plants
photo of mulptle plants

QSR marketing teams are under pressure to do more with less.

We help leading quick-service brands optimize how their marketing departments operate — identifying cost savings, refining org design, and using AI where it adds real value.

photo of mulptle plants

QSR marketing teams are under pressure to do more with less.

We help leading quick-service brands optimize how their marketing departments operate — identifying cost savings, refining org design, and using AI where it adds real value.

Economic headwinds are reshaping how QSRs approach marketing.

Economic headwinds are reshaping how QSRs approach marketing.

Consumers are watching every dollar, and even the biggest brands are feeling it.

Foot traffic dropped 1.6% year-over-year in Q1 2025.

  • Same-store sales at top chains declined 3.6%, driven by fewer visits from middle-income guests.

  • Drive-thru traffic remains 5–8% lower than a year ago.

  • Operators cite food, labor, and retention costs as their top three concerns this year.

Despite these pressures, the limited-service segment is still expected to grow 4.3% in 2025, topping $532B in sales. The opportunity is there — but only for teams that can balance value, speed, and innovation.

top down view of a F1 racing car
top down view of a F1 racing car
abstract drawing of a megaphone and shapes
abstract drawing of a megaphone and shapes

Your marketing system was built for growth years. It needs a tune-up for efficiency years.

Take
control of your projects.

When demand was rising, the answer to every challenge was to add another partner, project, or platform. Now, it’s about smarter structure — not more spend. We help:

  • Audit roles, workflows, and spend to uncover hidden duplication.

  • Right-size external agency work by shifting tasks in-house or fractionalizing vendor support.

  • Integrate AI tools to automate production and insights, only where it improves quality and speed.

Contact us

Contact us

Contact us

Let's work together.

Let's work together.

Let's work together.

two young professionals planning a marketing event
two young professionals planning a marketing event
two young professionals planning a marketing event

Two weeks. One roadmap. Real savings.

Two weeks. One roadmap. Real savings.

Our QSR Marketing Efficiency Assessment gives marketing and creative leaders a clear, actionable plan to optimize how their teams work and spend. You’ll receive:

1️⃣ Organizational Review — Evaluate roles, structure, and costs across the marketing function.
2️⃣ Agency & Vendor Audit — Identify duplication and overlap to rationalize spend.
3️⃣ Process & Workflow Analysis — Assess campaign intake, briefing, and execution bottlenecks.
4️⃣ AI & Automation Opportunities — Find practical, safe ways to improve throughput and data use.

Deliverable:
A 90-day roadmap showing exactly where to cut waste, simplify operations, and reinvest in what drives brand impact.

Copyright © 2024 Stratfield Consulting. All rights reserved. Atlanta, Georgia

Copyright © 2024 Stratfield Consulting. All rights reserved. Atlanta, Georgia

Copyright © 2024 Stratfield Consulting. All rights reserved. Atlanta, Georgia